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Frank Cooper shared how AI is being integrated across Marketing, challenging teams to identify opportunities to scale AI-powered improvements while embracing a human-centered approach to AI partnership and collaboration.
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Join the conversationNews You Can Use
Deep Research for Marketers: Beyond Fast SearchDeep research is more than better search. In Strategic Insights Generator it is an agent that takes a broad business question, researches across Visa knowledge and validated public sources, and returns sourced findings you can review — and carry straight into your brief.
Product Overview
Visa Marketing AI Product Overview: Three Live Tools, One DestinationThe Global Marketing Operations AI and Technology team walked Marketing through the AI Marketing Accelerator and live-demoed the Strategic Insights Generator, Copy Generator and Sales Asset Generator — plus the rules of the road, how to get started, and what ships next.
AI Case Study
The Feathered Lamb: How Visa Turned AI Scammers' Tactics Against Them to Educate 120,000 PeopleVisa used AI-generated images to flip scammers' own playbook, launching a social-first campaign on Facebook that educated consumers on how to spot AI-driven fraud — reaching a 24% engagement rate and over 502K interactions.
