Where we test what's next,
before it scales

The Lab is home to pilot projects, run with real teams on real work. Raise your hand, and you could be part of the next one.

Raise your hand to join a beta

Tell us who's leading your team and we'll reach out when the next pilot opens up.

Get on the list

What to expect

Pilots, run with real teams.

Early access

Be among the first to test new AI tools, pilot initiatives, and vendors before the wider org.

Real workflows

Pilots run on your team's actual work, not demos, so results are meaningful.

Fast results

Timelines with clear success metrics agreed on before the pilot starts.

Scale what works

Successful pilots inform the future AI product suite and initiatives.

What's in the lab now

Lab 01 · Workflow Mapping

Beta

AI Rhythms Platform

Map your team's workflows to identify opportunities for AI efficiency and gaps where new AI tools or vendors could come in.

Status: In Beta with 5 teams
Coming soon: Extending to the Wave 2 teams in FY27

Contact the workflow team

Lab 02 · AEO

Live

AEO Visibility Sprint

Two teams are currently beta testing an AEO Visibility tool, providing early insight into how well Visa content is being surfaced and read by AI agents.

Status: Live and working with the B2B team
Up next: Second pilot team slot open, raise your hand

Contact the AEO Visibility Sprint team

Lab 03 · Crowdsourcing

Intake open

AI Enhancements Innovation Sprint

Submit your ideas for AI enhancements across these priority pillars:

  1. Insights · Gen Z
  2. Analytics · Campaign Reports
  3. Media · Media Planning Process
  4. Creative · Lifecycle Marketing
Status: Live, anyone in the marketing org can submit an idea using the intake form

Ready to submit an idea?

Submit your idea